It’s been a busy week, with the Edinburgh launch of The Unmaking of Ellie Rook at the amazing Golden Hare Books, and a wee shindig at my local tapas bar Maxibells in Carnoustie (plus a friend’s wedding sandwiched in between).

 

All done and dusted, Ellie Rook is well and truly out there in the world! It’s always a tense time. As a new writer, it’s hard to see beyond that point where your first book lands in your hands, but now that I’m three novels in (actually more than that, but the fourth is in editorial and number 5 is in my head!) I have a chance to reflect on what life on the ink face is really like.

 

So, here are my top tips for new authors:

1. Launch venue. Make sure you choose somewhere you feel comfortable, and where you are among friends. It can be a bit of an ordeal!Writers are by nature shy creatures, happiest in their normal habitat. Scrubbing up to go out in public can be a chore when your default setting is slumped in front of a PC. Being in the spotlight- well, a hundred ‘what ifs’ will be floating through your head. Comfort is your watchword, whether that means old shoes or being in a place you’re familiar with
2. Ring the changes. Don’t be afraid to do something a bit different, although the standard ‘chaired’ chat is probably best for debut authors. Make sure you have someone you know in the chair! However, it’s good to experiment. Introduce some music or pair up with a poet or singer. Choose a theme, or pick a venue which relates to your book.

 

The local launch of my second novel Bone Deep, included traditional music and spoken word, which lent a story arc to the evening. This time, I was keen to play up the woodland, watery theme of the new book, so at Maxibells, we had tables dripping with greenery and  my favourite local duo The Yonderlees put their own unique musical slant on the themes of the story.

I was able to use their PA too, which was very handy!

 

3. Take time to think about your guest list. A small, intimate gathering where guests are invited to drop in via social media, or a more formal ‘by invitation’ format? This can be tricky, unless you have a lot of contacts, perhaps from several different areas of your life.

Non-booky people can find a literary event boring and/or intimidating (and so can family members!) so bear that in mind when choosing a venue. Like a wedding, there will be the ‘ought to invite’ list and the ‘must have’ list. But it’s your day. Don’t let such things overshadow this great achievement.

4. Readings from the book. They must be short enough to whet the appetite, but long enough to break up the time. You have an hour to fill! This is where a musician or poet can help you out. Joint book launches are always an option if you’re a bit nervous.

5. Book sales. If you are traditionally published, most events will be covered by your local bookseller, but you can order your own author discounted copies or provide your own books if self-published. I usually offer the gig to my local indie bookshop (The Bookhouse, Monifieth) because, let’s face it- we need them! If you’re selling your own books, have a mate on hand to help. You’ll have enough to think about!

6. Food and drink. Most bookshops, like Golden Hare, thoughtfully provide wine. (Do not quaff a whole glass before your talk!!) If you’re organising your own launch- how about some home-baking or tea in vintage cups? Ellie Rook was launched in Carnoustie with gin cocktails and a curry buffet!

7. Publicity A good way to herald the launch of your new book is by organising, or having a professional organise, a blog tour. We are so luck in the writing community that we have so many reviewers and book bloggers willing to support our work. My tours have been arranged by Love Books Group and it’s wonderful to watch it all come together. Sometimes bloggers who might normally post  about, say, beauty products or food, will come on board and introduce your book to a much wider audience. Social media is a creature which can offer enormous benefits in the right hands.

8.Reviews. After the launch everything will go dark. Nothing to do with the alcohol, but you’ll need to stick on your business hat. Everyone moves on very quickly and your book is just one of many struggling to the light. Try not to stalk Amazon and Goodreads as you wait for reviews. And you WILL get bad reviews. Steel yourself. It does not mean you have a bad book, but it just cannot appeal to everyone. Don’t allow yourself to dwell on the negative, it’s the enemy of creativity. As a wise person once said to me, ‘The people who write 1 *  reviews are not the people you’d ever be friends with anyway.’ So true. Stick with your pals and supporters- they are legion. Just make sure you invite them to your next launch!

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